Do we make decisions consciously based on fact, reason, and logic? Or do we make decisions unconsciously based on emotion, feelings, and intuition?
Thoughts, feelings, and memories create a feel-good experience. People then create an association between your product or service and that experience. Even at a neuroscience level, the emotional, memory, and feeling parts of our brains are ignited when we are partaking in an experience with a brand, good or bad!
Watch this video and hear examples of how people unconsciously make buying decisions. How can you shift your customer experience from being based on facts, reason, and logic, to being based on emotion, feelings and intuition?